🔵 Customer Segmentation using KMeans (Python)

Clustered customers based on spending behavior and demographics to identify target groups for marketing.

📂 Tools Used

  • Python, pandas, matplotlib, seaborn
  • Scikit-learn (KMeans Clustering)

📷 Screenshot

Segmentation Chart

🔍 Insights

  • 3 key customer segments were identified
  • High-spending group responded best to loyalty programs
  • Segment 2 showed highest churn risk